![Gulden returns to Adidas as CEO, Freundt heads Puma with immediate effect | Article | Sporting Goods Intelligence Gulden returns to Adidas as CEO, Freundt heads Puma with immediate effect | Article | Sporting Goods Intelligence](https://d1f00kj7ad54bu.cloudfront.net/Pictures/2000xAny/8/5/6/20856_puma_bjoerngulden_2022highres_499240_crop.jpg)
Gulden returns to Adidas as CEO, Freundt heads Puma with immediate effect | Article | Sporting Goods Intelligence
![Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Al Bawaba Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Al Bawaba](https://www.albawaba.com/sites/default/files/2022-05/image%20-%202022-05-12T103939.716.png?width=1200&enable=upscale)
Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Al Bawaba
![PUMA® - “Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini talk about leadership PUMA® - “Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini talk about leadership](https://cdn.about.puma.com/-/media/images/newsroom/corporate-news/2022/05-11-2022-chiellini-gulden-interview/m07.png?as=1&h=384&iar=1&w=768&rev=38a78a5814a04e0c905fb13e4ce14ae3&hash=EC55A704A20327270268F876BDB1E422)
PUMA® - “Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini talk about leadership
![Puma-Chef im Interview: Konzernchef Björn Gulden: „Puma hat das Potenzial für mehr als zehn Milliarden Euro Umsatz“ Puma-Chef im Interview: Konzernchef Björn Gulden: „Puma hat das Potenzial für mehr als zehn Milliarden Euro Umsatz“](https://www.handelsblatt.com/images/puma-ceo-bjoern-gulden/27641658/3-format2002.jpg)
Puma-Chef im Interview: Konzernchef Björn Gulden: „Puma hat das Potenzial für mehr als zehn Milliarden Euro Umsatz“
![Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire](https://mms.businesswire.com/media/20220511005476/en/1451625/5/PUMA_Interview_with_Giorgio_Chiellini_Bjoern_Gulden.jpg)
Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire
![Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire](https://mms.businesswire.com/media/20220511005476/en/247912/5/no.1_logo.jpg)